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  • Louis Vuitton goes K-pop to win over Asia
  • Louis Vuitton goes K-pop to win over Asia
    YG Entertainment ©
SIGNAL

Louis Vuitton goes K-pop to win over Asia

From the cherry blossom print to the ‘most successful art union ever’ with eccentric Japanese artist Yayoi Kusama, Louis Vuitton regularly collaborates to create culturally-relevant designs. But as the brand loses ground in Asia, could K-Pop be the answer?

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