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  • French women don’t want fashion brands
  • French women don’t want fashion brands
    Julien Haler ©
SIGNAL

French women don’t want fashion brands

For French women, fashion is personal. 80% view shopping as a personal pleasure, and the majority believe being 'in fashion' is a matter of individual style rather than following set seasonal trends. A June 2014 study sheds light on these independent shoppers.

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