Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Social norms fuel drinking in China
  • Social norms fuel drinking in China
    Dominic Rivard ©

Social norms fuel drinking in China

While alcohol consumption in China still looks tame by international standards, the number of people who drink has steadily increased over recent decades. Fuelled by shifting social norms, average annual consumption rose from 2.5 litres of alcohol in 1978 to 6.7 litres in 2010.



  • Article image Has China closed the door on the karaoke bar?

    For decades, the karaoke bar dominated Chinese nightlife in both its erotic and more innocent forms. But as young megacity dwellers develop more sophisticated tastes in alcohol, music and social scenes, karaoke is taking a supporting role.

  • China’s private luxury consumption China’s private luxury consumption

    Many claim that public consumption of expensive, ostentatious luxury items is about displaying social climbing. But in China, people increasingly consume luxury in private. It's a kind of "self-reward", says UIBE professor Mike Bastin.

  • Article image The role of foreign brands in China

    Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands? We spoke to marketing professor Lily Dong to find out.

  • Article image Conscientious consumption: the new Chinese foodie

    As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.