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  • Social norms fuel drinking in China
  • Social norms fuel drinking in China
    Dominic Rivard ©
SIGNAL

Social norms fuel drinking in China

While alcohol consumption in China still looks tame by international standards, the number of people who drink has steadily increased over recent decades. Fuelled by shifting social norms, average annual consumption rose from 2.5 litres of alcohol in 1978 to 6.7 litres in 2010.

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