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  • Drinking to good health
  • Drinking to good health
    Robert Gourley ©

Drinking to good health

With beauty brands launching creams to combat signs of ageing and people constantly looking for better ways to look after their skin, companies are designing products to remedy today's busy lives. Beauty drinks packed with vitamins and collagen are increasingly popular.



  • Article image Vita Coco: the appeal of ‘nature’s soda’

    Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

  • Article image Yoga for a new generation

    Yoga has a long religious history in India, but modern Indians are taking cues from the West and replacing spirituality with weight-loss and Instagram selfies. This once 'uncool' practice is fast becoming big business - but some fear the 'real' yoga is being left behind.

  • Article image Why Vitamin Water will be hot in 2015

    Using Twitter to offer career-anxious graduates access to hard-to-breach industries, Vitamin Water is connecting its audience with new generation of rising talent.

  • Article image A bite to drink? Mamma Chia's take on snacking

    With diet-conscious consumers looking for quick and healthy snack options, drinkable foods like Mamma Chia's organic seed juices are bridging the gap between categories.