Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • People still trust branded content
  • People still trust branded content
    zoetnet ©
SIGNAL

People still trust branded content

Research from Vibrant Media has found that branded content is almost as trusted as editorial content - while 35% of people trust editorial content, branded advertorial content only lies 2% behind this at 33%. How will brands respond to this surprising revelation?

Related

  • Article image Would you want a brand to be your BFF?

    Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

  • Article image Why Twitter is just a digital high school

    Has social media killed the art of conversation for teens? Not according to author, social media expert and youth researcher danah boyd - who says it's "nothing more than a release valve to changes that have happened in the real world." We caught up with her to learn more.

  • Article image Is digital dividing families?

    The rise of digitisation has placed the modern parent in a world of unclear routines and shifting ideas of normality. Lynn Schofield Clark explains the changes and challenges parents face.

  • Article image Making social media work for retail

    More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?