Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Alibaba targets luxury brands
  • Alibaba targets luxury brands
    WiNG ©

Alibaba targets luxury brands

Chinese online shopping leader Alibaba is pushing for luxury brands to set up shops on its platform Tmall. China is predicted to be the top luxury market by 2020, worth $101 billion. Alibaba is attempting to position itself as the go-to platform for luxury online.



  • Luxury brands embrace WeChat in China Luxury brands embrace WeChat in China

    With an astounding 355 million active users in Asia alone, WeChat is the go-to platform for brand interaction. But despite being known for its sticker marketplace and online games store, in China luxury brands are beginning to pay WeChat more attention.

  • Article image WeChat: the app you’ll never want to leave

    From messaging to social media to a marketplace to browsing the internet, WeChat is the app the does everything. While Western companies and app developers race to unbundle their services into efficient single-purpose apps, WeChat continues to add feature after feature.

  • Article image What does luxury look like?

    What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors of Premium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.

  • Chinese luxury worldwide Chinese luxury worldwide

    Though mainland China's luxury market is slowing down, Chinese shoppers still account for a large portion of the worldwide luxury market. Could market calculations be missing out statistics like these? Do mainland markets no longer represent a population's habits?