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  • Wearing pyjamas outside the bedroom
  • Wearing pyjamas outside the bedroom
    Roger Price ©

Wearing pyjamas outside the bedroom

Ever wanted to wear your pyjamas to work? Once, people would have never dreamed of doing so, but wearing nightwear outside is growing in popularity. With fashion designers showing the look on catwalks, even celebrities like Rihanna have embraced the trend.



  • Article image Without Walls: a love affair with lycra

    Yoga products are worth $27 billion annually in the US. And while it's true that the number of people practising yoga – predominantly women – has increased by 20% in recent years, that doesn't explain why sales of yoga wear are up 87%. Are yoga pants set to become the next Levi's 901s?

  • Turning customers into walking fashion ads Turning customers into walking fashion ads

    Online, in store, via your television or by scanning a barcode; there are multiple ways to shop for things. Adding to the Internet of Things, start-up Awear Solutions plans to let you literally shop the shirt off someone’s back as they walk down the street.

  • Article image Sass & Bide: stepping inside the world of fashion

    Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?

  • Article image Sneakerboy: sneaking up on the luxury scene

    Australia's sneaker culture is thriving, with a new market combining streetwear and luxury. Sneakerboy appeases both a thirst for digital retail experiences and a demand for great footwear.