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  • 'Ethical' Brazilians don't buy ethical
  • 'Ethical' Brazilians don't buy ethical
    juicyrai ©

'Ethical' Brazilians don't buy ethical

Brazil is facing a paradox. While 90% of the population believe pollution, climate change, biodiversity loss and water availability are very serious problems, and half are willing to pay more for ethical products, these good intentions don’t translate to daily spending habits.



  • Brazil's love of organic beauty Brazil's love of organic beauty

    It's estimated that sales in Brazil's organic cosmetics sector will grow by 35% in 2014, reaching a sales revenue of R$2 billion. Nearly 85% of Brazilians refuse to consume products from unsustainable brands, and the Bio Brazil Fair in 2014 saw more business return than ever before.

  • Brazil: from child hunger to obesity Brazil: from child hunger to obesity

    Thirty years ago, malnutrition and a lack of basic childcare meant infant mortality rates were high in Brazil – 8.3% in 1980. But while hunger now only affects 6.9% of the population, this doesn't mean they're healthy. Far from it, in fact: 51% of the country is overweight.

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    Are Brazilians still football obsessed? And are big bums still the beauty standard? In our 2014 / 15 cultural snapshot of Brazil, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

  • Article image Natura: bottling Brazilian culture

    Natura, Brazil's top cosmetics manufacturer, has revolutionised the health and beauty sector with an innovative approach that combines environmental awareness with 'togetherness'.