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  • 'Ethical' Brazilians don't buy ethical
  • 'Ethical' Brazilians don't buy ethical
    juicyrai ©
SIGNAL

'Ethical' Brazilians don't buy ethical

Brazil is facing a paradox. While 90% of the population believe pollution, climate change, biodiversity loss and water availability are very serious problems, and half are willing to pay more for ethical products, these good intentions don’t translate to daily spending habits.

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