The UK retail landscape is changing. With a growing number of people wanting to shop on their own terms, many opt to browse products online, but pick them up at a physical store. In fact, 45% of UK internet users have used such a service, compared to just 20% in the US.

The UK is one of the most developed online retail markets in the world, with 82% of internet users regularly shopping online. But how can retailers recreate their brand within your home? And how can amazing service, beautiful packaging, and try-on technology bring an online brand into your bedroom?

From toothbrushes to paper clips, Harvey Nichols’ special Christmas collection encourages people to buy “a little something” for their loved ones – so they can buy “a bigger something” for themselves. It taps into a growing trend: self-gifting.

What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors of Premium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.