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  • Guinness crafts special beers for connoisseurs
  • Guinness crafts special beers for connoisseurs
    kengo ©
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Guinness crafts special beers for connoisseurs

Big brands are trying to pin down a formula to marry consumers’ growing interest in local products and their fascination with foreign specialties. In the US, Guinness is launching a series of “fusion brews” mixing local knowledge with the brand’s Irish know-how.

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