On social media, we see what we want to see; it’s a filtered version of the real world. But a new app from MIT’s Playful Systems department aims to change that, letting you intimately share in the life of a stranger for 20 days via regular anonymous social media-esque updates.

The internet 'meme' is a culmination of sharing, interaction and visuals, with its easy replication opening new communication channels between internet users. But how can brands gain access to these channels?

The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

The growing popularity of anonymous confession app Whisper means people find comfort online to vent their innermost secrets. Some Mormons have used the platform to question their faith, giving a rare glimpse into the mindset of the community.