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  • Luxury brands embrace WeChat in China
  • Luxury brands embrace WeChat in China
    WeChat ©

Luxury brands embrace WeChat in China

With an astounding 355 million active users in Asia alone, WeChat is the go-to platform for brand interaction. But despite being known for its sticker marketplace and online games store, in China luxury brands are beginning to pay WeChat more attention.



  • WeChat sets its sights on hardware WeChat sets its sights on hardware

    WeChat, the dominant smartphone messaging platform in China, currently has 396 million active users. The app already offers people a slew of features, but it's now beginning to focus on hardware - releasing a specific API for hardware devices to connect with WeChat.

  • Article image WeChat: the app you’ll never want to leave

    From messaging to social media to a marketplace to browsing the internet, WeChat is the app the does everything. While Western companies and app developers race to unbundle their services into efficient single-purpose apps, WeChat continues to add feature after feature.

  • WeChat: the new way to bank WeChat: the new way to bank

    China’s most popular messaging app WeChat has launched a “wealth” section called Licaitong where people can store their savings in a monetary fund. The app, which is owned by Tencent, received $130 million in deposits on the first day.

  • Selling fruit on WeChat Selling fruit on WeChat

    Chinese college students have built a small business selling fruit on WeChat. After receiving an order through the app, the Weiguofang team delivers fruit directly to the customer’s immediate location, and payment is collected.