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  • iBeacon's retail revolution begins
  • iBeacon's retail revolution begins
    Johan Larsson ©

iBeacon's retail revolution begins

iBeacon has been described as capable of revolutionising the way we interact with our environment - and now it seems that change is happening. Retailers Lord & Taylor and Hudson’s Bay are introducing the technology to give their customers a more unique shopping experience.



  • Article image Boots App: personalised deals on shampoo and sun cream

    Nearly 60% of UK women have a Boots Advantage Card, earning points whenever they stock up on shampoo. Its companion app uses the mass of data collected via the loyalty scheme to display in-store offers tailored to each customer. But is this use of data met with open arms?

  • Article image Beck’s Playable Poster: a billboard you shouldn't ignore

    With everyone's attention held by smartphones, static print billboards aren't enough to persuade people to look up. So brands like Beck's are creating immersive, interactive and intriguing ads – like the world's first 'playable poster' that shows the brand's dedication to music.

  • Germany's resistance to the iBeacon Germany's resistance to the iBeacon

    iBeacon is an in-store tracking technology that gives retailers the opportunity to send location-based offers to its customers. But while it's appearing in stores all around the world, it is struggling to make an impact in Germany, where privacy concerns are growing.

  • Article image iBeacon: a shining light for retail?

    Some argue that iBeacon has the potential to completely change the way we interact with our surroundings – and others claim it could change the world forever. But what makes it so special?