Yoga has a long religious history in India, but modern Indians are taking cues from the West and replacing spirituality with weight-loss and Instagram selfies. This once 'uncool' practice is fast becoming big business - but some fear the 'real' yoga is being left behind.

At a time when food origins can be easily traced and disputed, brands are increasingly eager to open up and build trust. Honest Tea has a strong commitment to transparency, from their unconventional marketing to their organic products.

All over the world, studies show that breakfast has become a rushed, on-the-go affair that's all over in a matter of minutes – many even skip it altogether. But what if that first meal of the day could provide a beauty benefit? That's what Believe Cereals is offering.

With a powerful elite of foodies taking to social media and demanding all things 'local, 'real', and 'independent' how can big food companies challenge the perception that they're part of the problem?