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  • German discounts beat British offers
  • German discounts beat British offers
    Brandon King ©
SIGNAL

German discounts beat British offers

As German discount supermarkets Lidl and Aldi continue to steal market share in Britain, many are chalking up their success to low prices, prompting brands like Morrisons and Tesco to fight back with discounts and offers. But for shoppers, is it just the low prices that’s drawing them in?

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