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  • Amazon turns video views into shopping
  • Amazon turns video views into shopping
    William Christiansen ©
SIGNAL

Amazon turns video views into shopping

While Amazon has sold as many as 306 items a second in the past, the company is consistently at the forefront of e-commerce innovation. Launched in July 2014 to little fanfare, Amazon integrated a Video Shorts category into its Amazon Prime Video service, and made it shoppable.

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