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  • A smart fitting tool tailored to you
  • A smart fitting tool tailored to you
    Helga Weber ©

A smart fitting tool tailored to you

Up to 50% of clothes bought online are returned, and the cost of shipping and handling can be high for companies, sometimes over 30% of the garment’s original price. True Fit's smart online fitting tool solves the problem and is used by the likes of Macy's and Nordstrom.



  • The fitting room that takes selfies The fitting room that takes selfies

    Fashion retailer Bonobos is establishing itself as a pioneer in taking online retail offline. Its Guide Stores combine personal service with the efficiency of online ordering - and now they’re blending the digital and physical further by adding SELFY mirrors to fitting rooms.

  • Article image GU Fitting: borrow a bag before you buy

    Nearly 50% of people return clothes bought online, for reasons from the wrong fit to not liking the colour. But what if you could experience owning things without having to buy them first? The GU Fitting service in Japan lets people try an outfit for a day before paying for it.

  • Article image Thread: personal stylists for everyone

    Combining computer algorithms and real stylists, British menswear brand Thread offers a personalised shopping experience that strips out the distractions and confusion of online shopping.

  • Article image Shopping in the smartphone age

    Clothing store Hointer is out to revolutionise retail. It combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.