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  • The fitting room that takes selfies
  • The fitting room that takes selfies
    Bonobos ©

The fitting room that takes selfies

Fashion retailer Bonobos is establishing itself as a pioneer in taking online retail offline. Its Guide Stores combine personal service with the efficiency of online ordering - and now they’re blending the digital and physical further by adding SELFY mirrors to fitting rooms.



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    Online beauty retailer Birchbox has opened its first store in New York City's SoHo. With over 400,000 active subscribers, Birchbox's store aims transpose its online success to the real world by combining the best elements of both online and offline retail experiences.

  • Article image Thread: personal stylists for everyone

    Combining computer algorithms and real stylists, British menswear brand Thread offers a personalised shopping experience that strips out the distractions and confusion of online shopping.

  • Article image Shopping in the smartphone age

    Clothing store Hointer is out to revolutionise retail. It combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.

  • Article image Specs appeal: how Warby Parker revolutionised eyewear

    80% of the world's eyewear brands are manufactured by a single company. In 2010, Warby Parker – a start-up with a revolutionary e-commerce platform – set out to disrupt the marketplace.