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  • IKEA opens small inner-city stores
  • IKEA opens small inner-city stores
    Missy S. ©
SIGNAL

IKEA opens small inner-city stores

The number of people living in cities is increasing, but the number of young urban drivers is falling. These are the same urbanites that IKEA has been targeting with the PS Collection Instagram campaign, and now the brand is meeting them on their own turf: the city centre.

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