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  • IKEA turns Instagram into a catalogue
  • IKEA turns Instagram into a catalogue
    IKEA ©
SIGNAL

IKEA turns Instagram into a catalogue

IKEA’s catalogue is arguably more popular than the Bible, with 198 million copies printed in 2013. However, in order to showcase its latest PS collection, IKEA Russia hacked Instagram to catch the attention of the style-savvy, urban Millennials the collection is designed for.

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