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  • Wear now, buy later in Japan
  • Wear now, buy later in Japan
    gu-japan.com ©

Wear now, buy later in Japan

Returning clothes is expensive for retailers and irritating for customers. Up to 50% of clothes bought online are returned, which costs companies millions in handling and postage. Offline, retailers have been experiencing growing numbers of 'wardrobers' - shoppers who buy, wear and return clothes.



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    As emerging economies transform the consumer base for high-end goods, luxury is moving out of range of all but the very richest. The fashion industry is rushing to fill the gap, as the notion of aspiration is remodelled to appeal to a diverse range of consumers – and budgets.

  • Online shopping: now with instant returns Online shopping: now with instant returns

    Buying clothes online is great. Until you find out they don’t fit and the nearest post office is miles away. Not the case with Jeansonline.com though, who’ll leave a courier waiting outside while you decide if you want to keep your new purchase, or return it on the spot.

  • Wardrobing on the rise Wardrobing on the rise

    As the demand for convenience grows, people expect free delivery and returns for online orders. But for clothes retailers like ASOS, it's causing problems. One in seven women admits to wardrobing - buying clothes, wearing them once, then demanding a refund.

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