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  • Wear now, buy later in Japan
  • Wear now, buy later in Japan
    gu-japan.com ©
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Wear now, buy later in Japan

Returning clothes is expensive for retailers and irritating for customers. Up to 50% of clothes bought online are returned, which costs companies millions in handling and postage. Offline, retailers have been experiencing growing numbers of 'wardrobers' - shoppers who buy, wear and return clothes.

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