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  • Shoppers will pay 16% more for ethical goods
  • Shoppers will pay 16% more for ethical goods
    Daniel Orth ©
SIGNAL

Shoppers will pay 16% more for ethical goods

Academics from NYU’s business school undertook a study to pinpoint how much more people are willing to pay for socially responsible products. The answer? 16%. They also found that consumers prefer products that benefit people, before the environment or animals.

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