Italian wines are now more likely to be enjoyed in places like New York or Beijing than in their home country, as wine consumption in Italy hits record lows. Other, cheaper drinks - particularly beer - are becoming popular instead.

In Russia, traditionally popular drinks such as vodka and beer are losing their appeal. Instead, people are increasingly switching to more sophisticated alternatives – particularly imported and sparkling wines. Almost half of Russians say they drink them at least twice a week.

In Germany, beer is considered a pure drink – brewed according to a 500-year-old regulation – but most people just want it to be cheap and easy to drink. A craft beer movement is gaining momentum as a result. But is German beer culture in danger of losing its heritage?

A new food hotel in Germany is letting the country’s biggest brands choose and design a room to sponsor, giving each one free reign to create a unique branded space for paying guests.