A record number of British holidaymakers are set to stay in the country during the summer holidays, with almost three quarters saying they will explore destinations closer to home. Seaside holidays in Cornwall or Brighton and city breaks in London are increasingly popular.

The stereotypical image of a holiday masks a much larger variety of desires and options, connected to states of mind, emotions, personal interests and idea of leisure and enjoyment. How much do we still identify with white sands and blue sea?

In the face of hardship, consumers are reassessing what value means. Frugality and streamlining are in, but a deeper shift is to a notion of value increasingly mediated by the collective.

AirAsia has announced plans to set up a low-cost airline in a partnership with Japanese e-commerce giant Rakuten in an attempt to tap into the Japanese air travel market. Though tourism into Japan continues to rise, outward travel from Japan is currently 3.3% down year-on-year.