In a bid to convert drivers to its electric cars, Tesla is offering Uber users in China a free 15-minute test drive or ride. As environmental concerns in the country reach an all time high, can Tesla convince luxury consumers to invest in an $120,000 electric vehicle?

What’s the best way for a Chinese travel company to promote holidays to the beautiful Laojun Mountains? Ship bags of fresh mountain air to polluted areas for people to 'try out'. In Zhengzhou, one of the country’s top ten most-polluted cities, it's a real breath of fresh air.

As young people in China speak out against social and environmental issues, Coke has stepped in with charitable water brand ‘Chun Yue’, targeting socially conscious Millennials. But is this just a CSR project, or has Coke found a new niche for bottled water in China?

China’s 474 million-strong consuming class is starting to wonder whether the price they’ve paid for prosperity is worth it, if money can’t safeguard health. Too severe to be ignored, environmental concerns in China are finally beginning to trump economic ones.