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  • Rebranding 'ugly' fruit and vegetables
  • Rebranding 'ugly' fruit and vegetables
    Intermarche ©
SIGNAL

Rebranding 'ugly' fruit and vegetables

With an estimated 300 million tonnes of fruit and vegetables wasted each year, the European Union has christened 2014 as the "Year against Food Waste". French supermarket Intermarche has responded by challenging perceptions of 'ugly' fruits and vegetables.

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