Korean entertainment and culture are seeing a strong revival in China. And it’s not only strengthening Korea’s economic influence and solidifying its position as Asia’s arbiter of culture, but transforming Chinese identity and consumer behaviour across the spectrum.

In an interview with Canvas8, Thought Leader Taewoo Danny Kim breaks down the key differences between Korea and the West, touching on youth and industry trends and their impact on the wider Asian market.

Taewoo Danny-Kim writes about the East/West trend, noting the cross-cultural borrowing between two once-distinct spheres enabled by technological development.

A young, aspirational generation of westerners, reared on a diet of diversity, travel, globalisation and foreign food, are embracing a lifestyle with a global outlook that is in contrast to the more nationalist tendencies of their elders.