Toy maker LeapFrog has created a watered down version of what every adult seems to be playing with today – a fitness tracker. Called the LeapBand, it motivates kids to jump around and be more active. But do parents really need to be tracking their kids while they play?

Knowing how to code is an increasingly important skill, but getting a young child enthusiastic about programming isn’t easy. Can gamifying the education process with toy robots help create a new generation of computer scientists?

Combining the thirst for data with a growing hyperawareness of health, Smart Diapers are part of a new market for smart baby monitoring systems. But rather than giving parents peace of mind, could a constant stream of data have the opposite effect?

During the summer, Brazil’s beaches get overcrowded - a nightmare for parents trying to keep an eye on their kids as they splash in the sea. To protect more than skin, Nivea has launched the Sun Block print advert that turns into a wristband for parents to track their kids.