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  • How e-tailers get people to pay full price
  • How e-tailers get people to pay full price
    Garry Knight ©
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How e-tailers get people to pay full price

While 'flash-sale' online retailers bombard people in Mexico with huge discounts, e-commerce platform Gaudena is luring shoppers with a different kind of proposition. Touting speedy delivery, a deeper inventory and the latest fashions, the site aims to get shoppers to pay full price.

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