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  • Disney's 'Frozen' spurs Japanese feminism
  • Disney's 'Frozen' spurs Japanese feminism
    Disney ©

Disney's 'Frozen' spurs Japanese feminism

Swapping the passive Disney Princess for two powerful female leads has helped Disney's Frozen become a global phenomenon. In Japan, where sexism prevails, the film's popularity has soared as it connects with a new generation of women.



  • Japan wants new fathers to step up Japan wants new fathers to step up

    When Manabu Tsukagoshi, a Tokyo-based consultant, had his second child, he took a month of paternity leave so that his wife could go back to work. While Tsukagoshi is among a tiny majority in Japan, Prime Minister Abe wants men to play a larger role in bringing up their kids.

  • Article image The ‘femonomics’ of Asia

    Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

  • Article image Girl power: a new leadership paradigm

    The modern woman is setting her sights on increasingly ambitious career. John Gerzema explains how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.

  • Article image Banks, beers & BMW: unlocking the female opportunity

    Companies in traditionally 'masculine' categories still struggle to realise the 'female opportunity'. Jane Cunningham explains how they can broaden their appeal to both women and men.