While some people are bypassing the butcher in favour of curing their own meats, another set can’t be bothered to even turn on the oven and are sending the posh ready meal market soaring. But as people's tastes split into two extremes, what’s prompted these new habits?

O2 Priority has announced a new deal for customers – a lunch for £1 every Monday. Food will be available from four well known vendors, including Domino's Pizza and Upper Crust. With this special offer, the mobile provider aims to give something back to its customers.

Lunch Beat is a midday dance meet-up originating in Stockholm, Sweden, which turns the business lunch hour into a club scene. Public monthly events are held in cities around Sweden, offering 60 minutes of energy release on the dance floor.

With a powerful elite of foodies taking to social media and demanding all things 'local, 'real', and 'independent' how can big food companies challenge the perception that they're part of the problem?