Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Reaching retirees on YouTube
  • Reaching retirees on YouTube
    Ally Bank ©

Reaching retirees on YouTube

While people aged over 65 have become the fastest-growing demographic on social media, few brands have made the leap to properly try to engage them. Ally Bank is tapping this opportunity with a 'see what sticks' approach that runs across YouTube, Twitter and more.



  • Article image 'Olderpreneurs’ never retire

    More than a quarter of British companies are set up by people aged 50-65 – with a higher success rate than any of their younger counterparts. But why are so many older 50s taking on challenges and starting new careers, when their parents rejoiced at the thought of retirement?

  • Article image The silent generation speaks up

    What does it feel like to grow old? Professor Philip Tew and Nick Hubble asked over 300 seniors to document their experiences. The findings shed new light on this untapped, misunderstood demographic.

  • Digital ageing and retirement planning Digital ageing and retirement planning

    The Face Retirement web app digitally ages photographs uploaded by users. While there are many similar apps available online, Face Retirement aims to change how people think about their future, prompting them to prepare for retirement.

  • Article image Brand-sponsored retirement

    Futureo is a French shopping scheme with a twist – every time you use the branded Mastercard, participating retailers contribute to your pension.