With half of the UK population now passing through the doors of discount retailers and their sales showing double digit year-on-year growth, there’s certainly an appetite for discounted goods. But what’s behind this shift? And how is it affecting the UK’s retail landscape?

Consumers remain on edge as unemployment in the US is at a high level and incomes remain flat, but food and petrol prices are an increasing chunk of their budgets. How have supermarkets adjusted to price-conscious consumers?

With Britons doing more online shopping than any other nation, high street retailers are finding new ways to lure people through their doors. London's EAT17 is a one-stop shop, offering kitchen towels, gourmet sausages, a quick burger or fancy evening meal, all under one roof.

US supermarkets are encouraging shoppers to spend more by giving different customers different prices, the New York Times reports. The supermarkets use methods such as loyalty card data to tailor their prices to each customer.