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  • Supermarket own-label goods match brands
  • Supermarket own-label goods match brands
    Simon Shek ©
SIGNAL

Supermarket own-label goods match brands

As UK shoppers adopt an increasingly frugal mindset, the perception towards value products is changing. Despite traditional ideals, the majority of Brits now consider supermarket own-label products to be on par, and two in five consider them better, than branded equivalents. 

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