With half of the UK population now passing through the doors of discount retailers and their sales showing double digit year-on-year growth, there’s certainly an appetite for discounted goods. But what’s behind this shift? And how is it affecting the UK’s retail landscape?

The stereotypical image of a holiday masks a much larger variety of desires and options, connected to states of mind, emotions, personal interests and idea of leisure and enjoyment. How much do we still identify with white sands and blue sea?

A branch of STA Travel Agency as been redesigned with a focus on digital. A large screen displays live social media updates and agents wield iPads, while benches replace formal desks - making the atmosphere of the retail environment more personal.

According to a recent report, 'music tourism' is a growing industry, with the UK at the forefront. Tourists going to concerts and festivals are boosting the UK economy by as much as £2.2 billion a year, while also providing around 24,000 jobs yearly.