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  • Boomers turn their backs on poor service
  • Boomers turn their backs on poor service
    Pim Geerts ©
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Boomers turn their backs on poor service

Online shopping is bigger than ever, but the value of a great in-store experience shouldn’t be overlooked. According to studies, it’s older consumers that value a personal in-store experience most highly, as over-50s reject shops with a bad atmosphere or poor customer service.

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