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  • Tweens sell make-up to their BFFs
  • Tweens sell make-up to their BFFs
    Keelin Daly ©
SIGNAL

Tweens sell make-up to their BFFs

From Avon ladies to tupperware parties to Ann Summers get-togethers, peer-to-peer selling is an established business model for companies aimed at middle-aged women. But now Willagirl makeup is hoping that tweens can revive the brand by selling to their friends at sleepovers.

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