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  • New Yorkers adopt rental coffee cups
  • New Yorkers adopt rental coffee cups
    Good To Go ©

New Yorkers adopt rental coffee cups

Every day, New Yorkers will visit their local café and pick up a coffee to go. The result? Around seven million paper coffee cups in the city are thrown away each day. Tackling the problem by shifting people’s behaviour, Good To Go is introducing a cup rental system.



  • Article image DriveNow: Germany's convenient car-sharing

    As Millennials increasingly perceive ownership as a burden, car-sharing companies like DriveNow are changing the game. From Dusseldorf to Munich, they’re catering to an ever-growing percentage of young Germans for whom owning a car is no longer a viable or ‘cool’ thing to do.

  • Disloyalty card for coffee lovers Disloyalty card for coffee lovers

    A group of independent coffee shops in Washington have created a Disloyalty Card that rewards people for straying from their routine coffee shops. The card rewards loyalty to independent coffee shops over single outlets.

  • Article image Consuming in the circular economy

    A new $700 billion opportunity has emerged from an unlikely place: the bin. Smart businesses are adding value to their brands by making sustainability cool, cost-effective and convenient.

  • Article image Recyclebank: incentivising eco behaviour

    Recyclebank is a New York City-based start-up that seeks to incentivise eco-friendly behaviour by awarding its users points for performing green actions.