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  • Adidas creates live World Cup show
  • Adidas creates live World Cup show
    Adidas ©
SIGNAL

Adidas creates live World Cup show

With the 2014 World Cup being touted as the most connected ever, Adidas is spending more heavily on digital than television with a live 30 minute YouTube show called 'The Dugout' that allows fans to pose questions to football stars via numerous social media accounts.

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