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  • Yummies are buying £1,000 backpacks
  • Yummies are buying £1,000 backpacks
    Byazrov ©
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Yummies are buying £1,000 backpacks

Not to be mistaken with yuppies, 'Yummies', is a name coined by HSBC to describe young, urban males. They have no family ties, are attached only to their iPhones, and want to be seen spending on expensive goods. Is this the demographic luxury brands should be targeting? 

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