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  • Vogue's Instagram is becoming shoppable
  • Vogue's Instagram is becoming shoppable
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SIGNAL

Vogue's Instagram is becoming shoppable

Is Instagram becoming the new shopping centre? It seems so, since one of the biggest names in fashion publishing – Vogue – is making its Instagram feed 'shoppable'. But can Vogue translate its 1.9 million followers and reputation as a taste-maker into significant sales?

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