Signal11 Jun 2014
Latina: JCPenney's new brand muse

With plans to close 33 stores across the country after a continued slump in sales, one of America's oldest retailers – JCPenney – has been having a tough time of late. A new strategy, however, is pinning turnaround hopes on a new brand muse: tapping into the Latina market.

Latina: JCPenney's new brand muse