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  • Rooftop farms as air con for your house
  • Rooftop farms as air con for your house
    The Living Greens ©

Rooftop farms as air con for your house

India’s cities are growing rapidly, but residents don’t always have access to clean food and water. Now, urban farming company The Living Greens is encouraging city dwellers to transform their roofs into vegetable patches and cool down their houses in the process. 



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    People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

  • Article image Beyond Eggs: economical, ethical and laid in the lab

    How do you like your eggs – eco-friendly, or affordable? A start-up claims to have found a vegan solution that can offer both. But will people be willing to go Beyond Eggs?

  • Article image Conscientious consumption: the new Chinese foodie

    As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

  • Article image Specs appeal: how Warby Parker revolutionised eyewear

    80% of the world's eyewear brands are manufactured by a single company. In 2010, Warby Parker – a start-up with a revolutionary e-commerce platform – set out to disrupt the marketplace.