Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

Religious people can find that everything from ethical codes to long-term decisions are affected by their choice to believe. Yet despite the fact these belief systems hold such weight over those that adopt them, marketers and media outlets alike shy away from religion. Why?

During Ramadan, Muslims pray five times a day, during which 'wudu' must be performed: the process of washing certain parts of the body prior to prayer. While women have to remove nail varnish for this process, the BCI group have developed a halal version in time for the holy month.

As emerging markets such as India and China rise to greater prominence, several luxury brands are tailoring their offerings to the tastes and sensibilities of a newly affluent demographic of middle-class consumers.