Busy parents want quick, healthy options to feed their children, but it can be hard to know what's best for them. Ella's Kitchen has eschewed crowd wisdom, building a baby food brand that’s an authority for parents and kids alike.

Targeting amenities at children rather than their parents appears to be a new tactic for some US brands, with a succession of hospitality ventures capitalising on the trend for child-centric marketing campaigns with a sophisticated twist.

Feeding kids can be tricky; many parents lack the time to prepare meals from scratch, and balancing what is healthy with what children will eat is often fraught with difficulty. Canvas8 spoke to six busy parents to find out how they manage.

No two families are the same. We’re all individuals, and our relationship with our relations is just as complex and unique. It’s not easy to effectively represent the ever diversifying face of the ‘modern’ family – and a bold attempt by Honey Maid has sparked fresh debate.