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  • Does mobile shopping make you spend more?
  • Does mobile shopping make you spend more?
    Pabak Sarkar ©

Does mobile shopping make you spend more?

As the smartphone becomes an increasingly useful way to make purchases online, research shows that mobile shopping drives more impulse buys than any other platform. The Europe-wide study found that of 13.5 million mobile shoppers, 42% regularly buy ‘on impulse’ via smartphone.



  • Article image Are we all impulsive shoppers?

    From understanding buyers’ eye movements to measuring brain activity when we’re shopping, decision science is becoming a market research norm. Author Phil Barden sheds light on the methods and approaches used by Decode Marketing to understand why people do the things they do.

  • Article image Why more choice isn't always better

    In an increasingly cluttered marketplace, how can retailers deal with ‘choice overload’? Psychologist Barry Schwartz tells us what’s working and what isn’t in the quest to choose better.

  • Article image Shopping in the smartphone age

    Clothing store Hointer is out to revolutionise retail. It combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.

  • Article image Shopping with a smartphone

    A recent UK survey found that 30% had used their smartphones for in-store research over Christmas. We asked five shoppers how they use their phones.