From understanding buyers’ eye movements to measuring brain activity when we’re shopping, decision science is becoming a market research norm. Author Phil Barden sheds light on the methods and approaches used by Decode Marketing to understand why people do the things they do.

Men's clothing store Hointer is out to revolutionise retail. Founded by a senior ex-Amazon employee, it combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.

A recent Foresee report found that 30% of UK consumers used their smartphones for in-store research over Christmas, and 8% had made a purchase. We asked five mobile shoppers how, when and where they buy.

In an increasingly cluttered marketplace, where are the opportunities in soothing ‘choice overload’? Renowned psychologist Barry Schwartz tells us what’s working and what isn’t in the continuous quest to choose better.