People want to get closer to nature mentally and physically, embracing all that’s perceived to be pure and wholesome.

Companies are embracing CSR and a more transparent approach to communication. In some instances, however, converting brand cynics can be fraught with challenges - as Nike found out when they revamped a Tokyo park for the local community.

‘Transform Your Patch’ is a new civic initiative from PepsiCo and Britvic that aims to regenerate 165 unkempt wastelands across Britain into football pitches, parks, playgrounds and other community spaces.

Germany's Waldkindergarten - outdoor pre-schools - send kids to learn and fend for themselves in the great outdoors. But as the idea goes global, what’s making a generation of helicopter parents decide to let go of the reins?