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  • Social shopping for creative beauty queens
  • Social shopping for creative beauty queens
    Sephora ©
SIGNAL

Social shopping for creative beauty queens

From ‘gothic pinup’ to ‘date night’ to ‘bengali party look’, Sephora’s new homepage is a cornucopia of user-generated creativity. Hundreds of selfies show off Sephora fans’ favourite beauty looks in a Pinterest-style format. And the best part? Each one is totally shoppable.

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