After years of research LEGO has launched LEGO Friends, a surprisingly pink line for girls aged five and over. It is the first time Lego has re-engineered its product for this market; how should they respond to criticism?

Female spending power is growing, but companies in traditionally 'masculine' categories still struggle to realise the 'female opportunity'. Jane Cunningham explains how brands can broaden their appeal from just men to both women and men.

The modern woman is setting her sights on increasingly ambitious career. We sat down with John Gerzema, author of The Athena Doctrine, to find out more; how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.

Embracing the quirks of '90s indie pre-digital culture, Rookie is an online magazine that speaks with a funny, fresh and sincere voice to younger Millennials. Created by Tavi Gevinson at age 15, the magazine reworks the tone of mainstream media.