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  • Are hotels becoming shoppable?
  • Are hotels becoming shoppable?
    CitizenM Hotels ©
SIGNAL

Are hotels becoming shoppable?

As more guests ask "where can I buy this bedding?", hoteliers are realising they can sell more than a temporary place to stay. They’re taking their role as showrooms for other lifestyle brands more seriously, introducing the idea of the 'shoppable' hotel.

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