Combining computer algorithms and real stylists, British menswear brand Thread aims to deliver a truly personalised shopping experience that strips out the distractions and confusion of online shopping.

In a smartphone-centric society, fluidity and unpredictability have become the norm. People are accustomed to living by their own schedules, and on their own terms. Enter YPlan, an app that takes the hassle out of having to plan ahead.

Impersonal, generic guidebooks are a thing of the past. Four Seasons is curating unique, personalised travel recommendations on Pinterest, extending its culture far beyond its physical walls.

The social shopping trend is continuing apace, and its effects are being felt in the world of online fashion retail. One of the industry's most high-profile experiments so far is Motilo, winner of The Guardian's Digital Innovation Award.